Gender might be a blind spot in marketing, but one cannot deny the difference in perspective female consumers has. Women drive the majority of consumer spending, almost 85%.
On the other hand, around 91 percent of female consumers agree that marketers don’t understand them. This is where marketing should be honed in. This is what we understand and we seek to achieve, ‘marketing to women, the right way’.
We know how female consumers rely on a brand that understands their intent of purchasing a product. They look forward for a meaningful connection with the business.
Female marketing is not about ‘pinks’ and ‘patronizing’ women. They tend to purchase with all senses that includes sight, sound, scent, touch, and taste. This is what a brand’s message should ensure.
We as an agency make sure that your brand takes part in one of the world’s fastest-growing consumer markets, women.